Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. With a focus on providing proactive assistance in form of tools, training, and consultation aligned to industry standards that can help customers create and maintain successful SAM practices within their organization, or to connect with qualified partners who have demonstrated expertise in SAM as well as successful track record of customer engagements. To provide customers and partners with a consistent set of criteria to use when evaluating Software Asset Management practices effectively and objectively, Microsoft created the SAM Optimization Model. Based on industry standards, this evaluation framework is designed to help customers understand and subsequently improve the state of their SAM practices. Additionally, Microsoft has provided templates, resources, webcasts and training materials for customers to utilize, for more information please visit www.microsoft.com/sam.